06.01.2021
Established by devoted leaders with well-rounded expertise and an extensive background in finance and investment at top banks in both domestic and foreign markets, IFF Holdings is heading toward sustainable development with the goal of becoming a global player with high-quality, excellent products and services.
With the core values of professionalism, integrity, innovation, collaboration, and sustainability, IFF Holdings aims to push up cooperation between domestic and foreign companies, facilitating investment, financial consultancy, and real estate services to make the Vietnamese healthier and more transparent. At the same time, it also helps recommend project wish-lists to potential domestic and foreign investors.
Possessing a solid foundation of financial investment and a throughout understanding of the domestic market, IFF Holdings chose to collaborate with reputable international partners in order to establish excellent products and hospitality services, providing unique experiences at each destination where IFF Holdings lands investment ventures in Vietnam.
Setting a new benchmark for resort real estate
Although this is the first time IFF Holdings enters hospitality and resort real estate development, it is already working with reputable international partners Hyatt and Marriott for its two debut projects.
This cooperation once again affirms the maturity of the Vietnamese resort real estate segment, featuring distinctive product types approaching international quality, while at the same time being environmentally responsible and caring for the community.
According to a company representative, apart from holiday-makers, the local resort market will attract many domestic and foreign investors as well. To contribute to the market’s sustainable development and give a face-lift to the domestic real estate market, IFF Holdings chose branded residences a new quality standard for the resort real estate segment.
According to Savills Vietnam, although a relatively new phenomenon in the Vietnamese market, branded residences – apartments and villas of international hotel brands – have been growing rapidly. Together with Thailand, Vietnam is one of the two leading markets in terms of the number of projects of this type in Asia. Savills analysis also shows that branded apartments are usually priced 35 per cent higher than un-branded products in neighbouring areas.
The US is the largest market for such residences with 32 per cent of the global stock, while the United Arab Emirates, Mexico, Indonesia, and China have the largest pipelines outside the US. 40 major hotel operators are active in the sector, of which Marriott International is by far the largest, holding 31 per cent market share by numbers of projects.
Source: Hyatt
“The participation of reputable hotelier brands in our projects will ensure the requisite standards of design, construction, completion, as well as the quality of services. Branded residences offer real estate properties where homeowners can stay in their homes and be attended by butlers and enjoy a full range of luxury amenities. On the investor’s side, the association with a well-known executive brand will increase the prestige and quality of the project, setting it apart as well as affirming the sustainable value of the product,” said the representative of IFF Holdings.
Despite being a promising segment, Branded Residences are not for the common market. The target group of branded residences consists of connoisseurs of lifestyle.
Established international hotel operators have very strict criteria for partners, along with financial wealth requirements for development partners. IFF Holdings clearing the hurdles to become a partner to Hyatt and Marriott is testament to their capacity, prestige, as well as potential in project development.
Source: Vietnam Investment Review
